Delight your Customers and show them you care by sending them a Happy Birthday email with an automated discount on their special day.

Key Info

Price free to $20 / month
Free Trial 7 Days
Works on Dev Stores Yes
App Store Listing View App Store Listing
  1. What does it do?
  2. Why send a birthday email?
  3. Features

What does it do?

When a customer successfully makes a purchase on your store, they will then be asked if they would like to provide their date of birth. Customers that provide their date of birth will then be sent an email on their Birthday containing a discount code or promotion.

Why send a birthday email?

It's been proven that birthday marketing campaigns generate one of the highest conversion rates of all email campaign types. Experian analysed the results of multiple birthday email campaigns across all sectors and found the following:

  • 481% higher transaction rates than promotional emails
  • 342% higher revenue per email than promotional emails
  • 179% higher unique click rates than promotional emails


  • Free logo upload service available, just email us your logo
  • The Birthday message is fully customisable
  • Offset how many days before or after a customers birthday the email should be sent
  • Discount codes are automatically created at the time of sending the message and you can control the prefix, value and the expiry date of the code
  • Email Performance stats - See how many emails have been sent/opened/clicked, how many birthdays have been captured and how many customers have used their discount code.
  • Import birthdates from your own lists using the CSV import tool
  • Export your customer birthday data from the app ready for import it into another email service provider (e.g. Mailchimp, Klaviyo etc)
  • A Birthday Email Capture page is available on your own site - Just link to the page in emails or from other pages on your site to capture Birthdates (and email addresses) from prospective and past customers